Blogging might seem like a futile way to spend your time, especially when there are thousands of blogs in your niche but having a quality blog for your business can separate your blog for your competitors. If you are like Sensoria in that you’re market of selling Running Technology or any other type of Wearable Technology than that means you have a loyal niche of readers who actively seek information and are ready to soak up knowledge on a variety of relevant topics and you can be a leading resource.
Blogging is the best way to establish yourself as a leader and a resource in your niche and this will show visitors to your store or website that you are a reliable retailer who can provide information on products as well as related questions. Put yourself in your customer’s shoes and you would probably want to know that you are getting the best information possible on heart monitors, timers or any other Running Gadget. You can share your own opinion on products, answer common questions from customers, or share how you solved a problem, reached a running milestone, etc.
Blogging is great way to pump up your SEO so that you can improve your page ranking. You can create original and shareable content that a large social media website doesn’t own and once you have people commenting, sharing, and liking your blog post you can optimize your business. Furthermore, when you write content and share it on your social media you have provided value and that will in turn result in better social media marketing.
Having a business blog isn’t complicated but it does take time and effort. You should post rather frequently – at least once per week. Try to make sure your blog is relevant and informative but don’t be afraid to ramble about personal stories sometimes because readers want to get to know the people behind the business. You want to share your blog post on all of your businesses social media platforms and encourage commenting and sharing through questions that engage customers. Finally, make it easy to read, switch up the format, and don’t hesitate to invite guest bloggers that you think your customers will enjoy reading.
A business blog is more of a marathon than a sprint and that’s something your customers can relate with. It will take time to build a following and although it’s hard work sometimes you will reap the rewards through conversions, becoming a leader in your niche, and quality content. If you’re at the blogging starting line than its time to take off, the starter has already fired the starter pistol.